Sketch the flyer layout before moving to the creation phase. The supporting text should not exceed three sentences to prevent losing the reader’s interest. A maximum of two to three fonts should be used for the flyer’s text to prevent the layout from appearing to be too confusing. The flyer’s purpose is to get the consumer to take action by purchasing something, visiting a website, or attending an event they might not have otherwise. The message should be clear regarding what the reader should do as a result of reading the flyer, whether it is to order a product, visit an organization’s website, or attend an event. When wording the flyer, the message should be presented in terms of “You” so that it is directed at the desired customer. If the flyer is for an event, then the focus should be on what will be gained by attending the function. The remainder of the verbiage on a flyer should focus on convincing the consumer how the product or service will solve a problem they have. If the flyer is going to be used online, the relevant keywords should be included in the title chosen for the flyer. The words in the title should relate to the overall event, product, or service being advertised.

In order to do this, a persuasive title to get the reader to continue viewing the flyer should be created. Additionally, properly optimizing flyer verbiage will enable the content to be used across the various media available to organizations without major re-work being required. Even if the flyer will only be used for print distribution, refining the flyer’s “Call to Action” title through Internet research will increase the flyer’s effectiveness. Once a draft “Call to Action” is developed, the draft verbiage needs to be refined in order to properly target the desired consumer base. During this stage of the flyer creation process, a draft title should be developed that highlights the “Call to Action.” Refining a Flyer’s Call to Action This results in the flyer giving less than optimal performance. A common mistake that organizations make is to create a flyer that has too broad a purpose, causing it to lose the target audience’s focus. This can be promoting a specific event, product, or service. Choose the primary reason for creating the flyer in order to give it focus. Prior to the flyer creation’s creation phase, developing the ‘Call to Action’ topic is required to properly purpose a flyer to ensure the best results are achieved. Planning a Flyer – Developing the Call to Action A flyer uses both imagery and text to get its creator’s primary message across and can be used for email, print, and web distribution. A well designed and thought out flyer provides information that convinces the viewer to attend an event or buy a company’s product or services. An advertising flyer’s primary purpose is to advertise an event, idea, product, or service. Creating a flyer is a common task for businesses, non-profit organizations, and academic institutions.

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